GGI’s Global Marketing Communications Team combines the linguistic and technical expertise of a full-service localization firm with the creativity and strategy of an integrated marketing communications (IMC) team. This unique combination produces global marketing campaigns that work.

What marketing communications services does GGI offer?

By combining localization expertise and global marketing finesse, GGI provides a world-class global marketing solution.

Let GGI partner with your team to effectively share your message with the world!
GGI’s IMC services include:
Market Research
– Survey / focus group creation
– Survey / focus group implementation
– Quantitative and Qualitative analysis
IMC Strategy Planning
– IMC Plan creation
– Media planning (Online, Print, TV, Radio, non-traditional)
– Creative Brief creation
Creative Production
– Copywriting
– Graphic design
– Video production
– Audio production
– Website design & development
– Multimedia production

What is GGI’s global marketing process?

The most important step in GGI’s global marketing process is client fact-finding, or simply put, “getting to know you.” The better we understand a client’s business, the better we will communicate the client’s message worldwide.

Market research is next. GGI performs appropriate research in the target market you designate. Such research strengthens the potential success of your localized marketing campaign.

Finally, accurate analysis of research data and ensuing consumer insights drive campaigns in the right direction. This analysis combined with GGI’s strategic input, campaign management and professional teams produce successful, global IMC solutions.

Our IMC services include:
Market Research
– Survey / focus group creation
– Survey / focus group implementation
– Quantitative and Qualitative analysis
IMC Strategy Planning
– IMC Plan creation
– Media planning (Online, Print, TV, Radio, non- traditional)
– Creative Brief creation
Creative Production
– Copywriting
– Graphic design
– Video production
– Audio production
– Website design & development
– Multimedia production

Who is involved in the process?
GGI’s Global IMC Team consists of:
Corporate Headquarters in Orem, Utah, USA.
Responsible for Market Research, Client Management, Creative, Copywriting (U.S. market), Online Development, Media Planning, and Campaign Management.
Worldwide Offices in Japan, China, the Netherlands, and Mexico
Responsible for local Market Research, Copywriting, and local Campaign Management.
Worldwide Linguists in every major world market.
Responsible for Language Translation, Campaign Content Localization and Copywriting.

What is GGI’s track record?

Over the years, GGI has localized many marketing campaigns. With the launch of our Global Marketing Division we are entering new ground with a proven team of marketing experts and linguists. The GGI team looks forward to working with you!
Many clients entrust their campaign localization to GGI, including:
– Global e-Commerce websites
– Mass-market retailers
– Direct marketing firms
– Software development firms